Australian cult beauty brand ModelCo turned 10 last week and celebrated in style on beautiful Hayman Island with a bevy of VIP's, media and brand ambassadors hosted by ModelCo CEO and founder Shelley Barrett.
|Model Co gift bags|
By day, Ambassadors Dannii Minogue, Cheyenne Tozzi and Sally Fitzgibbons bronzed up as they posed for the upcoming Summer 2012 campaign against the magical Island backdrop, shot by international photographer Simon Upton.
|Dannii Minogue, Shelley Barrett|
By night, the guests kicked up their heels with Moet & Chandon flowing and former Sneaky Sound System member Daimon Downey MC'ing.
Launched in 2002 ModelCo has grown from strength to strength, now stocked in 11 countries worldwide and over 1800 stores and worn by celebrities such as Victoria Beckham, Kylie Minogue and Lily Allen plus so many more. (and one of my faves!)
|Will Braden, Simon Upton, Alex Serafini|
|Hayden Cox, Danielle Foote|
|Sally Fitzgibbons, Cheyenne Tozzi, Dannii Minogue|
“2012 is all about connecting with our customer ‐ an audience which stretches from the ages 16‐50. 10 years truly is a major milestone for ModelCo and not only am I excited to give our brand presence in store a new facelift and welcome our new ambassadors, I will also reveal our new tanning innovation that will be available this summer 2012.…stay tuned!” says Shelley.
|Toby Osmond, Daimon Downey|
Guests in attendance included:
Minogue (Celeb), Cheyenne Tozzi (Model), Sally Fitzgibbons (World Number
2 Women’s Surf Champion), Shelley Barrett (ModelCo Founder and CEO), Simon
Upton (International Photographer), Steven Chee (International Photographer),
Melissa Hoyer (Fashion Commentator), Shelley Horton (The Sun Herald), Elle
Halliwell (The Sunday Telegraph), Sarah Stinson (EP, The Morning Show)
Rachael Mannell (Cleo Magazine), Alexis Elia (Shop Til You Drop Magazine),
Kelli Armstrong (OK! Magazine), Bree Player (Grazia Magazine) Daimon Downey
(MC), Toby Osmond (Event Planner), Hayden Cox (Director, Haydenshapes
surfboards), Pip Cook (InStyle).
Labels: beauty, cheyenne tozzi, dannii minogue, hayman island, make up, modelco, sneaky sound system